Unlike social platforms where anyone can post, Sterkla only allows coaches to post, (take a look at this help file to get guidance on What to post What should I post), and guests / members can choose to follow coaching categories or choose to follow / unfollow individual coaches.

When guests or members sign up, they are required to choose a minimum of 3 coaching categories to follow. By following a category, they automatically follow all the coaches in that category. The purpose of this, is to give you a captive audience of followers who have expressed interest in your coaching category. This means that your followers will receive your posts in their post feed, giving you the opportunity to build trust and credibility with them through your posts, and ultimately gain new clients.